It’s hard to keep up with fashion trends when they’re constantly changing. Brands are releasing new seasonal collections so often that it’s hard to keep up. By the time you’ve finished buying clothes for one season, the next one is already starting.
Multiple monthly clothing collections are the answer of this fiasco. Instead of waiting until four times a year for new clothes, brands release new collections every month. This way, you can always be on-trend without sacrificing your budget or closet space.
The way we view fashion is changing. Seasonal collections are becoming a thing of the past, and in their place, we see more “see now, buy now” type runway shows. So what is causing this shift, and why should brands be taking notice? Read on, and let us explain!
The Slow Death of Seasonal Collections
For years, retailers have followed the traditional seasons when releasing new collections. Spring, summer, fall, and winter – each season had its specific look and feel. However, we have seen a shift towards multiple collections being released throughout the year over the past few years. Retailers are now opting for more “see now, buy now” type runway shows, which is said to be more convenient for the customer. This also means there is no real incentive to shop during the specific season that the collection is supposed to represent.
So what is causing this shift? Let’s take a look at some of these factors:
● Online Shopping
One of the main reasons is the rise of online shopping. Customers can now shop for clothes 24/7, and they are no longer limited to what is available in stores. This has made it easier for retailers to release new collections more often, as they can rely on customers buying items online instead of waiting for the next season.
● Fast Fashion
Another factor contributing to the death of seasonal collections is fast fashion. Brands like H&M and Zara have made it possible for customers to buy the latest trends at a fraction of the price. This has made it less necessary for people to wait for the next season to get their hands on the latest fashion.
● Personal Styling Services
We are seeing the rise of personal styling services like Stitch Fix and Trunk Club. These services send customers a box of clothes based on their unique style, and they don’t rely on seasonal collections. This is another example of how the traditional seasons are no longer relevant for shopping for clothes.
So what does this all mean for brands? They need to be aware of the shift taking place, and they need to adjust their strategy accordingly. Seasonal collections are no longer as relevant as they once were, and customers are now shopping for clothes differently. Brands need to be prepared for this change, or they risk being left behind.
How has Online Shopping Killed the Need for Seasonal Collections?
Shopping used to be a seasonal activity. As the weather changed, so did the clothing on store shelves. But with the advent of online shopping, that all changed. Now, shoppers can buy what they want, when they want it, regardless of the season. This shift has had a major impact on the fashion industry, which has long relied on seasonal collections to drive sales. With shoppers no longer bound by the seasons, designers are struggling to keep up. Many have resorted to releasing new styles on a near-constant basis to stay ahead of the trends.
The Impact of Fast Fashion on Seasonal Collections
Each year, fashion designers release new collections that are subject to the season’s whims. This means that, as soon as one season ends, another begins. For many years, this process was slow, as designers needed time to create new garments and have them produced. However, the rise of fast fashion has changed all that.
Fast fashion brands can produce new clothing extremely quickly and cheaply, meaning that they can respond to trends much faster than traditional brands. This has had a huge impact on seasonal collections. Designers now need to be more aware of current trends to ensure that their garments will be relevant when they eventually reach store shelves. As a result, fast fashion has made the world of fashion even more dynamic and exciting.
The Rise Of Personal Styling Services
The rise of personal styling services has had a major impact on the way brands launch their collections. In the past, brands would typically release two collections per year, timed to coincide with the spring and fall fashion seasons. However, with the advent of personal styling services, brands are now moving towards a model of multiple launches. This shift has been driven by the need to keep customers engaged on a more constant basis. By releasing new styles monthly or even weekly, brands can ensure that their customers always have something new to look forward to.
Launching Multiple Collections are Every Year is Sane
It’s no secret that fashion is a notoriously fickle industry. What’s hot one minute can be so last season the next. This means that brands have to continuously come up with new designs to stay ahead of the curve and keep their customers interested. But does this mean that brands should be releasing multiple collections every year instead of seasonal collections?
There are some very good reasons for brands to launch multiple collections every year. For one thing, it keeps the customers engaged. They never know what’s coming next, so they stay tuned in to the brand and always want to see what’s new. And for another thing, it helps the brand experiment and try out new styles without being pigeonholed into one particular format.
Summing Up
The fashion horizon is always changing, and that means clothes-makers have to change with it. Churning out new collections multiple times a year is the best way to stay on top of the latest trends. That might sound like a lot of work, but it’s actually more efficient than sticking to seasonal collections. Launching new collections more often allows fashion brands to be nimble and react quickly to changes in the market. What’s more, it keeps customers engaged and coming back for more. In an ever-changing world, fashion brands have to learn to be agile, which means moving away from the old system of seasonal collections.
